Background: Our client, a fashion retailer, aims to broaden their business by establishing an online marketplace for fashion products. Despite possessing a strong brand and an extensive supplier network, they aspire to tap into the expanding ecommerce market, providing customers with a more extensive product range.
Challenge: The primary challenge for the client is to develop a platform that facilitates the inclusion of diverse fashion products from various suppliers, all while upholding a consistent and high-quality customer experience. Additionally, they seek to ensure the platform’s scalability and long-term maintainability.
Client:
Gliszen,Germany

Category:
Ecommerce

Solution

To address the client’s challenge, we proposed the following solutions:

1. Platform Design

We conceptualized a platform enabling multiple suppliers to showcase their products while preserving a consistent brand image and user experience. The platform prioritizes mobile-friendliness, ease of navigation, and features clear product categories and search functionality.

2. Supplier Management

Ensuring product quality on the platform was paramount, and we implemented a rigorous supplier management process. Suppliers underwent a qualification process adhering to specific quality standards, requiring product samples for approval. Additionally, we provided guidelines for product photography and descriptions to showcase products optimally.

3. Payment and Shipping

For customer convenience, we introduced a unified checkout system, enabling customers to purchase products from multiple suppliers in a single transaction. A shipping calculator was integrated to estimate shipping costs based on the customer’s location and purchased products. We also established an inbuilt shipping platform, allowing smaller players without technology to join the system.

Results

The platform was successfully launched and received positive feedback from both customers and suppliers. The client expanded their product range, offering customers a more extensive selection of fashion products. The platform contributed to additional revenue for the client and holds potential for further growth in the future.